Draw On Your Backup Plan

The U.S. recently broke a single-day record, with more than 160,000 new coronavirus cases. California became the second state with more than one million confirmed cases, joining Texas. And perilously, more Americans are now being hospitalized for Covid-19 than at any other point during the pandemic.

What's in store for small businesses?  A lot of uncertainty continues in the weeks and months ahead.  Draw on your backup plan:  new product or service launch, different strategy, more competitive pricing.  Whatever it takes to finish strong, do it.