Female Founders Are On the Rise

Female founders are on the rise. According to a 2025 Gusto New Business Formation Report, 49% of startups in 2024 were women-led. It’s a milestone to celebrate, but the numbers don’t tell the whole story about the challenges faced by female founders.

For example, women are less likely than men to get backing for their companies. As an academic piece from the Journal of Small Business Strategy notes, the reasons are complicated: limited access to investors, assumptions of being higher credit risks, and a generally biased perception. These barriers mean more women may have to take the bootstrapping route to launch their ideas into the marketplace. 

To their credit, plenty of female entrepreneurs overcome initial funding difficulties and wind up running successful businesses.  WPO members are a great example.

Five Pieces of Advice From Successful Women Business Owners

Women business leaders are blazing a trail to success. Along the way, these women – many are Women Presidents Organization members – are demonstrating powerful tactics and traits essential to growing a sustainable business.

Let’s look at five pieces of advice from women who have risen to the top.

Four Lessons On Building a $1.75 Trillion Company

On May 20, 2026, SpaceX filed its S-1 with the Securities and Exchange Commission, the formal opening move toward what is projected to become the largest IPO in history, targeting a valuation of up to $1.75 trillion. 

Most headlines focused on the rockets, the Mars obsession and Elon Musk’s ironclad voting control. But if you’re a founder (which many WPO members are), an executive scaling a team or anyone building something intended to last, this 270-page document is a startup strategy masterclass hiding in plain sight.

Here's what SpaceX can teach you.

The 5 Roles On Your Personal Board

According to research from UC Berkeley’s California Management Review, a well-functioning personal board of directors typically includes four to seven members. The five core roles below are the foundation. Each one fills a gap the others don’t. 

1. The challenger
2. The connector
3. The domain expert
4. The emotional anchor
5. The honest mirror

Your career is the company. Act accordingly.  Read more to discover how to build your board with intention.

How Women Build Businesses in 2026

Women are starting new businesses.  They’re leveraging emerging technology.  They’re building lean, independent companies. 

So why do persistent gender gaps still show up in business ownership, scale, and funding?

The answer isn’t a lack of ambition, capability, or interest. Across two national surveys of U.S. adults and business owners, a more nuanced picture emerges.  

Learn more here.

Ward Off "Brain Fry" From Use of AI

AI can accelerate productivity across your organization – but if you’re not careful, it can also lead to what researchers call “brain fry.”

Read on to see how you can manage AI-induced "brain fry," redesign work for human and AI collaboration, set clear expectations about workload and more. 

Succession Planning: Build the Bench Before Anyone Knows You Need It

When Steve Jobs handed the CEO role to Tim Cook in August 2011, Jobs died six weeks later. Cook inherited one of the world’s most valuable companies with almost no runway—no public transition, no overlap, no road map. The succession worked only because Cook had quietly been running operations for years at Apple. The handoff was an emergency dressed up as a plan.

Recently, Tim Cook will step down from Apple and John Ternus – Apple's 51-year-old head of hardware engineering and a 25-year veteran will take over.

The transition, Apple said, follows “a thoughtful, long-term succession planning process” and was approved unanimously by the board.  

Do you have a thoughtful, long-terms succession plan in process at your business?  Most leaders avoid it.  The reason leaders avoid this conversation isn’t laziness. It’s ... read on.