Monday, November 02, 2026

A Future WPO Member Waiting in the Wings? Meet Jennifer Lawrence, Founder

Oscar winner Jennifer Lawrence has a new role:  founder.  She just revealed a new hair care line, called Mes° (pronounced “mess”). The collection of three products was developed in partnership with Boston-based Arcaea, a company that develops new ingredients for the beauty industry. 

Lawrence said she’d waited so long to launch her own brand that she was willing to wait until Jasmina Aganovic, an MIT-trained chemical and biological engineer and the founder and CEO of Arcaea, was ready. About three years ago, they decided to join forces on what became Mes°.  The company declined to share the exact corporate ownership structure [Laurel here ... personally I'm hoping she holds 51% interest], but said that it was founded with Lawrence in partnership with Aganovic.  

If Mes° grows into a multimillion-dollar business with Lawrence in charge, I know a peer advisory group that would welcome her: the Women Presidents’ Organization. Jennifer, the door is open.

Read more here.