Million-Dollar Business Owner Gets Creative During the Pandemic

Tiffany Williams, founder of Rich Girl Collective saw an opportunity. She launched her business to teach women how to start online businesses that have the potential to replace their full-time income, so they can leave the nine-to-five. “A lot of people were home. They realized, ‘I need a backup plan,’” says Williams.

As Elaine Pofelt reports for Forbes:

When the pandemic hit, many people finally decided to act on business ideas that had been percolating for months or years. Some were looking to keep busy while stuck at home during lockdowns; others were laid off and needed to create their own jobs. U.S. business formations increased by nearly 42% in 2020, according to the U.S. Census Bureau. 

Read on to see what Tiffany does to keep on cranking to grow her business.  She says she typically develops her products in response to requests from her community. “They keep asking, I keep creating.  Cool.

Draw On Your Backup Plan

The U.S. recently broke a single-day record, with more than 160,000 new coronavirus cases. California became the second state with more than one million confirmed cases, joining Texas. And perilously, more Americans are now being hospitalized for Covid-19 than at any other point during the pandemic.

What's in store for small businesses?  A lot of uncertainty continues in the weeks and months ahead.  Draw on your backup plan:  new product or service launch, different strategy, more competitive pricing.  Whatever it takes to finish strong, do it.