How to Reduce Your Dependency on Social Media With a New Marketing Strategy

TikTok’s future in the United States remains uncertain as President Trump’s extension of ByteDance’s deadline to sell looms. Will there be a deal in time? Will the Chinese social giant hold firm? The app’s American future is unclear. But this isn’t TikTok’s only problem—Australia recently raised its minimum age for using social media to 16.

These changes have raised alarm bells for businesses relying solely on social media to drive sales. If a social platform goes down, so does any business heavily reliant on that platform. With the shifting reality of social media, developing a marketing strategy that doesn’t rely on social media is the safe option.

Try your hand at reducing your dependency on social media with a new marketing strategy.  Here are some ideas.

Female Founders On What Helped Them Level Up

The best advice on building to last, breaking through the noise, what helped them level up and more from Inc.'s inaugural Female Founders board of advisers.

These celebrated founders know all too well the challenges business owners need to overcome to grow flourishing companies--and the role persistence plays in success. These seven Inc. board members analyzed Inc.'s Female Founders list and highlighted stand-out honorees who they believe exemplify the key principles of entrepreneurship.

Exploring Ways to Integrate AI Into Your Business

AI (artificial intelligence) is a game-changer for business owners looking to increase revenue, streamline operations, and maximize efficiency. With AI becoming more accessible than ever, businesses now have powerful tools at their fingertips to automate tasks, optimize decision-making, and drive sales with greater precision.

Let's explore ways to integrate AI into your business.

The Elite Women Presidents Organization (WPO)

Only 1.9 percent of women-owned businesses make it to the $1 million annual revenue mark. But why is this the case, and more importantly, how can women entrepreneurs break through this barrier?

We need to focus on empowering women with the resources, strategies, and mindset shifts to break through this threshold and increase that number. Once you breakthrough, WPO is the organization to join to keep growing. All WPO members generate more than one-million in annual revenue.  Average revenue of member companies is $15.7 million.

More women making $1 million in business means more wealth, influence, and opportunity for women to lead and inspire future generations of entrepreneurs.