How to Reduce Your Dependency on Social Media With a New Marketing Strategy

TikTok’s future in the United States remains uncertain as President Trump’s extension of ByteDance’s deadline to sell looms. Will there be a deal in time? Will the Chinese social giant hold firm? The app’s American future is unclear. But this isn’t TikTok’s only problem—Australia recently raised its minimum age for using social media to 16.

These changes have raised alarm bells for businesses relying solely on social media to drive sales. If a social platform goes down, so does any business heavily reliant on that platform. With the shifting reality of social media, developing a marketing strategy that doesn’t rely on social media is the safe option.

Try your hand at reducing your dependency on social media with a new marketing strategy.  Here are some ideas.