Women of Influence 2025 from Success

Women have always demonstrated a remarkable capacity for resilience—whether balancing careers and families, navigating systemic barriers or overcoming personal hardships, they find ways to move forward. Despite the obstacles they face, especially now with so much change economically, women continue to lead with empathy and vision. 

At SUCCESS® magazine, they celebrate women through their annual Women of Influence awards campaign, recognizing trailblazing women who are not only shaping the present but are also laying the groundwork for future difference-makers to thrive.

Discover who these women are here.

How to Reduce Your Dependency on Social Media With a New Marketing Strategy

TikTok’s future in the United States remains uncertain as President Trump’s extension of ByteDance’s deadline to sell looms. Will there be a deal in time? Will the Chinese social giant hold firm? The app’s American future is unclear. But this isn’t TikTok’s only problem—Australia recently raised its minimum age for using social media to 16.

These changes have raised alarm bells for businesses relying solely on social media to drive sales. If a social platform goes down, so does any business heavily reliant on that platform. With the shifting reality of social media, developing a marketing strategy that doesn’t rely on social media is the safe option.

Try your hand at reducing your dependency on social media with a new marketing strategy.  Here are some ideas.

The Road to the Top for Camille Burns, CEO, the Women Presidents Organization

WPO CEO Camille Burns (pictured above) spoke with SUCCESS about the road that led her to the top of the Women Presidents Organization and her hopes for the future of all women entrepreneurs.

Her answer to the last question:

With all the demands on a woman president’s time, something has to give. And when you join a group like WPO, you’re committed to showing up. That’s an opportunity for women to get out for a few hours and escape everyone needing them. It’s healthy to be around peers you can learn from. Other women will have workaround solutions for extremely busy lives, because women still have more of the burden outside the office and in their personal lives. Juggling all of that is challenging, but you still have to do things for you. 

Read the entire interview here.

Do You Have Consistency of Interest and Perseverance of Effort?

Inspired by the research of psychology professor Angela Duckworth, grit is widely considered an important predictor of success and performance. It has two main components as defined by Duckworth and Quinn in 2009: “consistency of interest” and “perseverance of effort.”

It’s not just about being “resilient in the face of failure, but also about having deep commitments that you remain loyal to over many years,” says Duckworth.

The idea that grit is fundamental to long-term success sounds sensible enough. Keep doing what you’re doing, stay on task, be passionate, don’t give up and you will ultimately be rewarded.

Read on though to see how you can change your life from time to time to achieve a greater chance of success.

When You Sell, Do You Use the Word "We?"

"We do this."  "We do that."  "We can do that, too."  Guilty.  Yes, I do it, too, to ensure it's not all about "me."  But get over it. How many times should you use the word we?  According to this article, none.

Customers don't care about "we" or "you."  They care about themselves and what you can do for them.

The key in mastering sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are, and how they will produce more and profit more from ownership of your product or service. 

Start eliminating "we" and "I' and go for:  "How they will win." "What's in it for them."  "Why they will soar in their business by XYZ."

Reach Your Greatest Potential By Strengthening Your Mental Muscle

Reaching your greatest potential doesn’t require you to work harder by adding desirable habits to your already busy life. Instead you can work smarter by eliminating the routines that erode effectiveness and siphon off mental strength. 

Here are the 13 things mentally strong people don’t do.

What's the Biggest Change You've Ever Made?

What's the biggest change you've ever made and what impact did it have?  Meanwhile, here's what four CEOs said.

Bounce!

When you run a growing business, some days are good and some days are awful.  The key to achieving success is developing resiliency or the ability to bounce, no matter what comes your way.
To bolster your spirit and boost your inner strength, give these resilience quotes a read—and then carry on, or bounce :-)!

Color Outside the Lines

How can you find or reignite that passion to start and grow a business?  It's not easy for if it were, everyone would be doing it. Success Magazine asked members of the Young Entrepreneur Council what advice they would give themselves.  Here's what they shared -- there are , in toto, 9 lessons.

No. 1:  Color outside the lines.
No. 2:  Don't doubt yourself.

Read more here.

Article of Interest: Famous Failures

We all want success but oftentimes there are bumps (challenges) in the road that lead to it.  Before you think failure doesn't come with success, guess again.  The article below talks about famous failures.  Use the stories for inspiration.

Famous Failures

Photo courtesy:  Celestine Chua

Article of Interest: Are You in Pursuit of Perfection?

As you grow your business, are you in constant pursuit of perfection, new opportunities and new possibilities?

Then this little BIG article will fuel your desires.

Read: Steve Jobs: Master of Innovation

Find out how he changed the way we work, play and communicate -- with the best yet to come.

Are you stirring the pot to build a business of common good and lasting value? Let us hear from you. We welcome your thoughts and ideas.