New Pattern of Self-Empowerment Among Women Business Owners

Women business owners and top executives of small and mid-size majority-women-owned businesses have an optimistic outlook about the near-term future of their businesses, according to a recent survey.

The PNC Bank [PNC is a long-stand WPO national sponsor] survey found that women business owner (WBO) expectations for their own companies remain strong, with 41% feeling highly optimistic -- up from 29% in the fall of 2020 but down from 67% in the fall of 2021 – while the share of those feeling pessimistic has held constant at just 1%.

“We are seeing a new pattern of self-empowerment among women business owners that are very encouraging,” said Beth Marcello, director of PNC Women’s Business Development. “Their own hard work to survive the pandemic is the source of their confidence and optimism today.”

The survey suggests that women have a take-charge, can-do attitude. 

Read more here.