Whipping Up an Ad Blitz for Your Business At Super Bowl LIV

The Super Bowl has long been the event where large companies pull out all the stops. Smaller companies, however, are learning how to nab some of that limelight without paying for a TV ad.

From advertising around the event to working with host cities, the NFL, or even official vendors, here's how some founders are finding craftier and cheaper ways to make Super Bowl LIV pay.  This could be you!