Interview of Interest: How to Pitch and Win Over Investors

Author Donna Fenn interviews Amy Millman, president and co-founder of Springboard Enterprises, a not-for-profit “venture catalyst” with a mission to facilitate women entrepreneurs’ access to the equity markets.

When we ask investors what they look for in a company, they say ‘we invest in the jockey, not the horse.’ What they really mean is they are willing to bet on a CEO who they believe would make them money. Lots of money. So if you want them to invest in you, you need to appear to be a clone of that investor, have a serious track record of delivering big returns for investor, or be able and willing to proclaim your expertise.

Springboard educates, sources, coaches, showcases, and supports high growth women-led companies seeking equity capital for expansion.

Do you have a serious track record of delivering big returns at your business, or are you able and willing to proclaim your expertise?

Read the entire interview here.