Then take a good long look at these magnificent ideas on how to WOW your readers, actively engage them and integrate the material across all online media channels.
Snippet (which begs me to ask you: Are you a silo-buster?):
11. Bust silos. Do you have a print newsletter? Do you produce a regular podcast? Run a version of a print article on the blog, upload the best headlines to Facebook, post transcripts of your podcast online, and chat everything up on Twitter. A lot of the ideas here reinforce the notion that you should not silo your content. Rather, sprinkle it freely across any of your platforms. It's important to think like a publisher, and leverage any publishing platforms you've created.Read more here.
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