Article of Interest: 11 Ways to Create Great Online Content

Are you trying to snag new clients for your business with the content you produce on your website, blog, Facebook or Twitter platforms?

Then take a good long look at these magnificent ideas on how to WOW your readers, actively engage them and integrate the material across all online media channels.

Snippet (which begs me to ask you: Are you a silo-buster?):

11. Bust silos. Do you have a print newsletter? Do you produce a regular podcast? Run a version of a print article on the blog, upload the best headlines to Facebook, post transcripts of your podcast online, and chat everything up on Twitter. A lot of the ideas here reinforce the notion that you should not silo your content. Rather, sprinkle it freely across any of your platforms. It's important to think like a publisher, and leverage any publishing platforms you've created.

Read more here.

Case Study of Interest: How To Leverage Twitter For Your Business

The BIG question: Why Twitter? And why Twitter for your business? Find out via an interview conducted by Mack Collier of The Viral Garden with Ann Handley, Chief Content Officer at MarketingProfs.

Hint on an a-ha moment:

When I (Ann Handley) saw that with Twitter came tremendous opportunity to report, filter, and engage. Later, a plane would land in the Hudson, and there would be wildfires in California, and demonstrating in Iran, and so much more (Obama, Susan Boyle, Motrin Moms, and a thousand moments in between).

Read the entire discussion here.

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