Case Study of Interest: How To Leverage Twitter For Your Business

The BIG question: Why Twitter? And why Twitter for your business? Find out via an interview conducted by Mack Collier of The Viral Garden with Ann Handley, Chief Content Officer at MarketingProfs.

Hint on an a-ha moment:

When I (Ann Handley) saw that with Twitter came tremendous opportunity to report, filter, and engage. Later, a plane would land in the Hudson, and there would be wildfires in California, and demonstrating in Iran, and so much more (Obama, Susan Boyle, Motrin Moms, and a thousand moments in between).

Read the entire discussion here.

See how the Women Presidents' Organization uses Twitter by following us @WomenPresidents

When you visit, take a moment to let us know your Twitter handle (mine is @LaurelDelaney)!

Article of Interest: TweetChats

Birds of a feather flock together and all of us at the Women Presidents' Organization (WPO) definitely need to Twitter away together (Twitter WPO at http://twitter.com/womenpresidents) with a TweetChat, a short-term hyperfocus for your Tweets.

Here's how it works.

We'll be giving this a try soon. The challenge is to say everything you want to say in less than 140 characters!

How can you use it to grow your business? Easy. Have a chat to get ideas about the look and feel of a new product idea, whether you should expand into a new market or change the color of your logo to update it. Online conversations with your key influencers matter.

Related posts:

TweetChats -- The Cool New Way to Network and Learn on Twitter

Internet Business 101: What are tweetchats?

What's a TweetChat?