Most entrepreneurs recognize that marketing is integral to the success of their business. WSJ's StartupJournal spoke to Michael Port, 35, the author of "Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling," for a list of his favorite marketing and sales books. Mr. Port says that he is surprised by the small business owners that he meets who don't read consistently."There is no better way to continuously invest in your professional development than reading," says Mr. Port.
Below are some of his top picks, comments on each and an understanding as to why we featured a picture of Elvis:
Top Picks
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