From Side Hustle to Shower Curtain Empire

Lisa Schulner-Fine (along with photographer husband Michael Fine) had been frustrated with the lack of shower curtain options on the market for a while. She and Michael both had an eye for design — she worked as a director of styling at Madewell and he as a freelance fashion photographer — and the couple struggled to find aesthetically pleasing bathroom accessories on retail shelves. To make matters worse, most of the items available were far from sustainable.

And so a side business becomes a multimillion-dollar business.  It's called Quiet Town.