And so a side business becomes a multimillion-dollar business. It's called Quiet Town.
Monday, April 21, 2025
From Side Hustle to Shower Curtain Empire
Lisa Schulner-Fine (along with photographer husband Michael Fine) had been frustrated with the lack of shower curtain options on the market for a while. She and Michael both had an eye for design — she worked as a director of styling at Madewell and he as a freelance fashion photographer — and the couple struggled to find aesthetically pleasing bathroom accessories on retail shelves. To make matters worse, most of the items available were far from sustainable.
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