Create Value and Lasting Momentum Through Generative AI (GenAI)

The huge potential for disruption promised by the latest iterations of generative AI (GenAI) has sent shockwaves across industries. In PwC’s 27th Annual Global CEO Survey, published earlier this year, 70% of CEOs said they expected GenAI to significantly change the way their company creates, delivers, and captures value in the next three years. 

More than two-thirds of the surveyed CEOs who had already implemented some form of GenAI in their organization reported having changed their broader technology strategies as a result. 

Have you?