Friction Sharpens Creative Ideas

Barry Fiske, for Fast Company, says that big companies have a big creative advantage over smaller companies because the very natures of creative invention, experience design, and product development have changed. Below, he recently explored this topic with several of his colleagues, and here are the advantages that he discussed.

My personal favorite is:

1. GLOBAL PERSPECTIVE

One thing we talked about is how in big companies, you often get to collaborate with global team members who may bring a very different perspective from your local team. And when you’re working with people from Amsterdam and London and Boston and Bangalore, these varied perspectives can certainly create friction. And friction sharpens creative ideas.