How to Get and Stay in Front of the Pack

New research shows that market leadership is increasingly temporary. The challenge for companies no longer lies in just getting to the front of the pack — it’s staying there.

How do you get and stay in front of the pack?

Strategy has always been about defying averages — doing something exceptional that earns a company correspondingly exceptional rewards in the market. Today, that is still true, but the relentless churn and volatility in the business environment mean that simply outperforming the average is not enough.

The true test of leadership is continuing to outperform over time. Think you've got what it takes?  Read more.