Green and Clean: Jelmar LLC

Becoming more environmentally friendly is an initiative Alison Gutterman (pictured), President and CEO of Skokie, Illinois-based Jelmar LLC, spearheaded in 2006 for her company.  You might recognize two of Jelmar's more famous brands:  Tarn-X Tarnish Remover and CLR brand of calcium, lime and rust remover.  Today nearly 70 percent of the company’s SKUs bear the Safer Choice label.  Ideally, Gutterman would like all Jelmar products to be green.

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Screenshot courtesy:  Edward Lowe Foundation