Article of Interest: How to Create a Handheld Device Strategy for Your Business

How to create and keep customers on mobile phones?  In his time, Theodore Leavitt would have a field day with this issue.  After all, he is the founding father of coining the term 'globalization' and defining corporate purpose:  Rather than merely making money, it is to create and keep a customer.  Oh how I wish he were with us today to provide his two cents on what we should be doing to leverage the mobile market.

But Inc. magazine does a good job with whetting our appetite on the topic:

How to Create a Mobile Strategy for Your Business.

Short clip:

Let's face it. Mobile devices have drastically shifted the online landscape to the point that in 2010 more than 50 percent of all Internet access was being done via handhelds of some sort. About 45 percent of mobile owners are using their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners in the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson.

Your strategy should be based on how your customers use handheld devices in their everyday lives.  Do you know how they use their devices?  Better start asking.

Read the entire article here.

Posted by:  Women Presidents' Organization Chicago