Article of Interest: Good Forecasts Hold the Key to Good Plans

In "Cleaning the Crystal Ball," authors Tim Laseter, Casey Lichtendahl, and Yael Grushka-Cockayne for Strategy & Business talk about how intelligent forecasting can lead to better decision making.

Competence in forecasting does not mean being able to predict the future with certainty. It means accepting the role that uncertainty plays in the world, engaging in a continuous improvement process of building your firm’s forecasting capability, and paving the way for corporate success.

A good forecast leads, through either direct recommendations or informal conversation, to robust actions — actions that will be worth taking, no matter how the realities of the future unfold. 

As the authors state, "all models start with assumptions."  What are yours?

Read the entire article here.