Article of Interest: Is Reverse Innovation Like Disruptive Innovation?

What is the relationship between reverse innovation to disruptive innovation? Is there any? For those of you new to disruptive innovation, that's Clayton Christensen's model for describing the impact of new technologies on a firm's existence, and you can learn more about that theory and Christensen, here.

According to authors Vijay Govindarajan (blog) and Chris Trimble, there is an overlap between reverse innovation and disruptive innovation but not a one-to-one relationship.

They go on to say:

We see three primary situations that create the possibility of reverse innovation. Only the first is also an illustration of disruptive innovation.

Find out about the three situations here and think about how you might execute on one or all three within your organization.