Monday, January 25, 2010

Case Study of Interest: How To Leverage Twitter For Your Business

The BIG question: Why Twitter? And why Twitter for your business? Find out via an interview conducted by Mack Collier of The Viral Garden with Ann Handley, Chief Content Officer at MarketingProfs.

Hint on an a-ha moment:
When I (Ann Handley) saw that with Twitter came tremendous opportunity to report, filter, and engage. Later, a plane would land in the Hudson, and there would be wildfires in California, and demonstrating in Iran, and so much more (Obama, Susan Boyle, Motrin Moms, and a thousand moments in between).
Read the entire discussion here.

See how the Women Presidents' Organization uses Twitter by following us @WomenPresidents

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Mack Collier said...

Thanks Laurel for mentioning my interview with Ann! It's a great example of experimenting with social media, and learning as you go!

Have a great day!

Laurel Delaney said...

You are quite welcome! Thanks for stopping by! We respect your and Ann's work.

All the best,