Monday, May 26, 2014

News of Interest: The Unilever Foundry

Is your business a technology innovator?  Unilever launches a new program called The Unilever Foundry:
THE UNILEVER FOUNDRY IS THE HUB FOR UNILEVER’S ENGAGEMENTS WITH TECHNOLOGY INNOVATORS. THROUGH THE FOUNDRY, PEOPLE AND COMPANIES CAN RECEIVE MENTORSHIP FROM OUR MARKETERS, PILOT PROJECTS WITH OUR BRANDS AND RECEIVE INVESTMENT FROM UNILEVER VENTURES.
You can pilot a project.  Receive a mentorship.  Receive an investment.

Learn more about The Unilever Foundry

Photo courtesy: Wouter Ernsting



Monday, May 19, 2014

News of Interest: Dr. Marsha Firestone Featured at the Huffington Post

Dr. Marsha Firestone
Laura Dunn at the Huffington Post conducts an interview with Dr. Marsha Firestone (pictured).  Here's a clip:
How are female business owners driving growth in the economy? 
WPO members account for significant economic growth. They generate $19 billion in aggregate revenue and employ 145,000 people. Two out of every three new businesses being started today are by women. I call entrepreneurship the great equalizer. By owning their own companies, women have more power, more influence and can pay themselves more. By 2018 one third of all U.S. jobs will be generated by women-led businesses (source: Guardian Life Small Business Research Institute).
Read the entire Q&A:  Women in Business Q&A:  Dr. Marsha Firestone, Founder and President of the Women Presidents' Organization

Monday, May 12, 2014

News of Interest: Emilia DiMenco (WBDC Chicago) Is Ally For Women Business Owners

Emilia DiMenco (pictured) has become president and chief executive officer of the Women's Business Development Center in Chicago.  WBDC has always been a friend to WPO so we are delighted over Emilia's appointment and wish her the best of success.
"Our founders were such iconic women," DiMenco said. "And people knew what the organization did was important because they trusted Hedy [Ratner]. They knew she was an advocate for women, but they really didn't know as much as they should about the direct services that we provide. ... It's time to brand the center."
Read the entire article published in the Chicago Tribune here.

Screenshot courtesy:  WBDC Chicago

Sunday, April 27, 2014

News of Interest: Fastest-Growing Women Owned/Led Companies

The Women Presidents' Organization released its seventh annual list of the 50 fastest-growing women-led companies.  This year marks the first time it has included applicants from outside the United States.
"We saw production soaring, with an average revenue growth of 203% from 2009 to 2013," says Marsha Firestone, Ph.D., president and founder of the WPO. "Not only is the financial growth of these companies impressive, it shows that women entrepreneurs are making inroads in non-traditional businesses, such as information technology, transportation, and engineering."
The winners were announced at last week's WPO 17th Annual Conference in New Orleans.  Read more here.  Visit:  The 7th Annual 50 Fastest Growing Women Owned/Led Businesses

Related articles:  Business owners share keys to success at Women Presidents' Organization Conference

Monday, April 21, 2014

News of Interest: Eriksen Translations

Eriksen Translations Inc. (http://www.eriksen.com) is proud to support women-owned businesses by providing complimentary copies of Laurel Delaney's new book, "Exporting: The Definitive Guide to Selling Abroad Profitably," to attendees at the upcoming Women Presidents' Organization (WPO) 17th Annual Conference.
The highly anticipated WPO Annual Conference, to be held April 23-25 in New Orleans, provides opportunities for successful women entrepreneurs from all over the world to share business strategies and experience, as well as learn from interactive seminars and inspirational speakers. Eriksen will provide complimentary copies of "Exporting" to all 800 attendees in their conference bags. As a woman-owned business enterprise that helps companies reach their global audiences, Eriksen is pleased to have this opportunity to provide a resource for women who are already in the international marketplace or looking to expand globally.
Learn more:  Eriksen Translations Helps Women Business Owners Reach Their Audiences in the Global Marketplace

Monday, April 14, 2014

Article of Interest: Using Metaphors to Foster Creativity

Whether you are trying to design a great new product or launch a game changing website for your business, using visual metaphors can help foster brilliant ideas.
Whatever the source of the effect, the practical implications for designers are quite intriguing. During a product development process, for instance, visual metaphors might prime people to give designers more creative feedback. And say you hold a focus group in a room vivified with bright light bulbs. Theoretically, participants would come up with more, and more constructive, ideas than participants who sit in an empty room.
Read the entire article:  The Remarkable Power of Visual Metaphors To Make Us More Creative

Photo courtesy:  Flickr

Monday, April 07, 2014

News of Interest: WPO 17th Annual Conference

The Women Presidents’ Organization will hold its 2014 International Conference in New Orleans, Louisiana on Wednesday, April 23 - Friday, April 25.

The conference encourages WPO members to share business strategies and experience with other successful women from all over the world, as well as learn from interactive seminars and speakers. Additionally, it will provide potential members who qualify a unique opportunity to experience the impact the WPO has on women business owners professionally, and personally.

We look forward to seeing you there!  If you have questions, please email us at info@womenpresidentsorg.com or ldelaney@globetrade.com.

Photo courtesy:  Flickr 

Monday, March 31, 2014

Article of Interest: Do You Rule In An Area Where Men Used to Lead?

Women worldwide are taking the lead in places where men rule.  Is that you too?  Here are nine inspiring women entrepreneurs who have broken through barriers in some of the world's harshest business environments.

9 Women Who Are Taking The Lead In Places Where Men Rule

Photo courtesy:  Flickr

Monday, March 24, 2014

Article of Interest: Why Women Rule Social Media?

These 25 women mentioned in the article below are on top of their game in social media.  Are you?
It’s not just that more women use the most popular social networks, we can slice the data in different ways and why, if you own or manage a business, you should take note of this gender trend (other trends include education, age, and household income).
Read the entire article:  Why Women Rule Social Media?

Illustration credit:  Dean Meyers

Monday, March 17, 2014

Article of Interest: Why Women Entrepreneurs Are More Optimistic Than Ever

According to Emily Inverso at Forbes, women are growing companies at a rate one-and-half times the national average. Even though they continue to face challenges as always - access to capital and a complex economy - there's still a sense of optimism out there.
Up from last year, 92% of female entrepreneurs agree the stage is set this year for even more women to launch their own businesses.
Read the entire article:  Why Women Entrepreneurs Are More Optimistic Than Ever

Photo courtesy:  Ed Yourdon

Monday, March 10, 2014

Article of Interest: A Step By Step Guide to Winning the Customer

When your customers make a buying decision, which companies or brands do they consider first?  In the article below, Niraj Dawar talks about how companies that understand the stages of consumer (or business) purchasing decisions have an outsized influence in their outcome.

Learn more:  A Step-by-Step Guide to Winning the Customer

Photo courtesy:  Ron

Monday, March 03, 2014

Article of Interest: Why The Oscars Logo Got a Makeover

What does the Oscars have to do with running a multi-million dollar business?  In this case, it's about the importance of a company logo.
While best (or perhaps only) known as the organization behind the annual awards show, the Academy is also a company that employs thousands of people who work in education, on film archiving, and--right now especially--on the soon-to-open, Renzo Piano-designed Academy Museum of Motion Pictures. Despite the year-round work, the Academy’s visual identity only spotlighted one thing: the Oscars.
Does your company's logo reflect everything you do?  If not, consider what the Academy did and get a makeover.

Read the entire article:  Why The Oscars Logo Got a Makeover
 
Photo courtesy:  Fast Company.  The Oscars logo is a registered trademark of the Academy.

Monday, February 24, 2014

Article of Interest: Seven Tips for Women Entrepreneurs

Whether you run a startup or a $300 million company, you can always use a refresh on how you are doing things.  The article below by Peri Pakroo offers tips for women entrepreneurs.  Here's a snippet of one:
4. If you need start-up or expansion financing, consider sources other than traditional banks. One of the concerns most commonly cited by women entrepreneurs is difficulty finding start-up financing. And it's little wonder: traditional banks typically don't lend money to new ventures that don't have a track record of success or creditworthiness. Instead of focusing on conventional big chain banks, start-ups should instead look for local community banks, credit unions, and other local financial institutions that have a vested interest in the health of the local economy. Often, their application processes and criteria are softer than the big banks.
Read:  Seven Tips for Women Entrepreneurs

Photo credit:  Yuri Samoilov

Monday, February 17, 2014

Article of Interest: What Is the Perfect Airport Lounge For Women Business Owners?

Chicago O'Hare Airport
As more women business owners travel internationally, especially in emerging countries such as Asia and South America — one report predicts that there is going to be a 400 percent increase in international business trips taken by women by 2030.  The question that begs to be asked:  What can airlines, airports and third-party lounge operators do to accommodate women's needs, and how are they addressing them?

Find out:  What Do Female Business Travelers Want Out of Airport Lounges

Photo courtesy:  Dion Gillard

Monday, February 10, 2014

News of Interest: Eclipse Awards

The Eclipse Awards, through the National Women Business Owners Corporation (NWBOC), honor women business owners and their companies for excellence in certification utilization, supplier diversity programs and outcomes, company management, leadership, innovation, and mentorship.  There are seven awards for women business owners, and four awards for corporate or government employees and their organizations.

Learn more about how to apply or nominate someone, the list of awards, criteria and other details, here.

Photo courtesy:  NWBOC

Monday, February 03, 2014

Article of Interest: The Best Path to Success Is Your Own

©2014 Laurel J. Delaney.  All rights reserved.
Whether you are wondering what to do next with your career, are thinking of leaving Corporate America to start your own business or are currently running a multi-million dollar business, the article below will resonate with you.

Here's a clip from it:
Hence many are taking either route [established institution or entrepreneurial route], for different reasons — to follow their passion, to prove themselves, to serve others, to gain recognition. Not everyone is a conformist who joins a big firm. Not all Zuckerberg wannabes are following their bliss. It’s not the choice of workplace that matters most. It’s why we make it, and what we do with it.
Read the entire article:  The Best Path to Success Is Your Own

Monday, January 27, 2014

Article of Interest: How to Get a Small Business Loan

For female entrepreneurs in the still male-dominated business world, getting a loan can be even more difficult.
A recent study by the California Reinvestment Coalition found that small business loans given to female-owned businesses in California have dropped 70 percent since 2007, and it's likely that other states have also seen a drop in small business lending to women. Even if a female business owner is financially secure, it's more than likely that she'll be turned away.
Read the entire article, which includes five tips for getting funding: How to Get a Small Business Loan:  Tips for Female Entrepreneurs

Photo courtesy:  401(K) 2012

Monday, January 20, 2014

Article of Interest: Breakout Year for Women Entrepreneurs (2014)

WPO:  http://www.womenpresidentsorg.com
Below we feature an article that lists eleven reasons why 2014 will be the breakout year for women entrepreneurs - brought to you by Forbes contributor Geri Stengel, a serial entrepreneur and nonprofit board member.

Note:  The Women Presidents' Organization is mentioned and Dr. Marsha Firestone quoted in No. 7.  Excerpt follows:
Women Presidents’ Organization (WPO) provides peer advisory groups to support women entrepreneurs. Also known as “mastermind” and “CEO” roundtables, peer advisory groups bring the heads of companies together to problem-solve and brainstorm their day-to-day challenges and opportunities under the guidance of a trained facilitator. “Entrepreneurs learn best from one another rather than academic courses,” said Marsha Firestone, president and founder of WPO.
Read the entire article:  11 Reasons 2014 Will Be A Breakout Year For Women Entrepreneurs - Forbes

Screenshot courtesy:  Women Presidents' Organization

Monday, January 13, 2014

Report of Interest: Advancing Women Business Owners

The National Women’s Business Council (NWBC) released its annual report focusing on economic issues of importance to women business owners.

Each year NWBC delivers its annual report along with policy recommendations to the President, Congress, and the Small Business Administration. This year’s annual report addresses four main areas to advance women entrepreneurs:
  1. Access to Capital
  2. Access to Markets
  3. Job Creation and Growth
  4. Data Collection
The National Women’s Business Council continues to be a leading voice in advancing the women's entrepreneurship agenda with a strong focus on providing key insights and solutions to increasing economic gains for women business owners.
Download the report.

Illustration courtesy:  NWBC