In the U.S., Asian Americans are forging their own traditions for the holiday, and many people who don't have Asian heritage are also getting in on the festivities, going out for dumplings or finding reasons to celebrate Asian culture during the coldest months of the year.
Big brands are catching on, too: Johnnie Walker, Xbox, and Target are among the many that are running prominent promotions. Gardena, California-based Ruggable has been running Instagram ads with a dragon-motif rug that's a "festive blend of ancient history and modern washability."
What are you doing to leverage the strength and power of the Chinese Dragon in 2024?
Learn more here.
Meanwhile, WPO Chicago wishes you happiness, good luck and prosperity in the New Year of the Wood Dragon 2024.
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