Trends That Will Shape the Creator Economy in 2023

The creator economy has surprisingly held strong, even with a looming recession, increasing pressure from lawmakers to ban TikTok in the U.S., and Elon Musk being Elon Musk at Twitter, so Fast Company says.

According to Influencer Marketing Hub, the creator economy is currently valued at $16.4 billion, a 19% increase from 2021.  Will that energy carry over into 2023?  

In the latest episode of Fast Company’s Creative Control podcast, KC Ifeanyi spoke with a few experts to get a better understanding of where the creator economy is heading next year.

Here's what they said.