©2014 Laurel J, Delaney. All rights reserved |
Make every day the best
day of your life in 2015.
Business leaders need to weigh the decision of hiring very carefully, though. Right now, it may be better for your business to bring new workers in on an evaluation hire, allowing you to see if they are fit for the team before hiring them permanently.If the timing is right, go for it. Hire fresh new talent. You want to be poised for success in 2015!
Male-run businesses are 3.5 times more likely to surpass $1 million in sales than their female-run counterparts and only 2% of women-owned companies ever break the million-dollar mark, according to a 2014 report by Ernst & Young. "Women start businesses at nearly twice the rate of men, but far fewer of them actually scale," says Kerrie MacPherson, a partner principal at Ernst & Young.What are the reasons for gender disparity?
The report also found that between 1997 and 2014, the number of women-owned businesses increased by 68 percent, 1½ times the national average rate of 47 percent.Learn more: Upward trend in women-owned small businesses
68 percent of women business owners are likely to focus on ways to improve cash flow, 48 percent plan to start or continue to upgrade technology to improve efficiency and 44 percent will add technology to improve customer experiences.Beth Marcello, director of women's business development at PNC says, "These women owners are prepared to leverage technology and focus on efficiency until they see more growth in the economy and their sales."
"The networks that are established by their male counterparts don't always include the opportunity for women to participate," said Dr. Marsha Firestone, founder of the WPO. "I don't say that in terms of being critical of men. That's just the way the networks work."Other key findings from the study include:
Image source @STEMwomen |
In August 2014, Stanford professor of mathematics Maryam Mirzakhani became the first woman to win the Fields Medal, often described as the Nobel Prize of mathematics.Now we get it.
As the Stanford community celebrates Mirzakhani’s achievement, its members are also working to bring more young women into non-traditional fields like Science, Technology, Engineering, and Mathematics (STEM). In July and August this year, an organization called Miss CEO held a series of workshops sponsored by Stanford’s Department of Bioengineering, intended to equip young women with the skills necessary to thrive academically and professionally, particularly in STEM fields.
Source: Businessweek (9/10/14) |
©2014 Laurel J. Delaney. All rights reserved. |
©2014 Laurel J. Delaney. All rights reserved. |
Successful entrepreneur Dr. Marsha Firestone |
How would you answer the question: “Name a successful entrepreneur?” Did you say Bill Gates? Mark Zuckerberg? Steve Jobs? Richard Branson? Or maybe you said Larry Page or Howard Schultz if you like coffee?According to Professor Brush, she says it takes about eight names before a woman is named.
In order to change perceptions about who is a successful entrepreneur, we have to work a little harder to intentionally include the names of successful women.Read the entire article: Candida Brush: Include More Women as Textbook Examples of Success
“Everything I do is very visual, so where I choose to eat says something about me from a visual standpoint. We are about quality, not volume.”Click here for where she dines to make a statement.
First Lady Michelle Obama |
The 10,000 Women Initiative began in 2008 as a five-year program sponsored by the investment bank Goldman Sachs. Funded with a $100 million commitment from the Goldman Sachs Foundation, the initiative aims to provide training and support to women entrepreneurs.Read the entire article: Applied "Womenomics" | Stanford Innovation Review
Mary Bahr is president and creative director of MAB Advertising Inc., a 15-year-old Chicago firm whose clients include Sears Holdings Corp., Kmart Corp. and Pet Supplies Plus Inc. She often dines with chief marketing officers ...Read the entire article: Where the president of MAB Advertising does lunch in Chicago
©2014 Laurel J. Delaney. All rights reserved. |
THE UNILEVER FOUNDRY IS THE HUB FOR UNILEVER’S ENGAGEMENTS WITH TECHNOLOGY INNOVATORS. THROUGH THE FOUNDRY, PEOPLE AND COMPANIES CAN RECEIVE MENTORSHIP FROM OUR MARKETERS, PILOT PROJECTS WITH OUR BRANDS AND RECEIVE INVESTMENT FROM UNILEVER VENTURES.You can pilot a project. Receive a mentorship. Receive an investment.
Dr. Marsha Firestone |
How are female business owners driving growth in the economy?
WPO members account for significant economic growth. They generate $19 billion in aggregate revenue and employ 145,000 people. Two out of every three new businesses being started today are by women. I call entrepreneurship the great equalizer. By owning their own companies, women have more power, more influence and can pay themselves more. By 2018 one third of all U.S. jobs will be generated by women-led businesses (source: Guardian Life Small Business Research Institute).Read the entire Q&A: Women in Business Q&A: Dr. Marsha Firestone, Founder and President of the Women Presidents' Organization
"Our founders were such iconic women," DiMenco said. "And people knew what the organization did was important because they trusted Hedy [Ratner]. They knew she was an advocate for women, but they really didn't know as much as they should about the direct services that we provide. ... It's time to brand the center."Read the entire article published in the Chicago Tribune here.
"We saw production soaring, with an average revenue growth of 203% from 2009 to 2013," says Marsha Firestone, Ph.D., president and founder of the WPO. "Not only is the financial growth of these companies impressive, it shows that women entrepreneurs are making inroads in non-traditional businesses, such as information technology, transportation, and engineering."The winners were announced at last week's WPO 17th Annual Conference in New Orleans. Read more here. Visit: The 7th Annual 50 Fastest Growing Women Owned/Led Businesses
The highly anticipated WPO Annual Conference, to be held April 23-25 in New Orleans, provides opportunities for successful women entrepreneurs from all over the world to share business strategies and experience, as well as learn from interactive seminars and inspirational speakers. Eriksen will provide complimentary copies of "Exporting" to all 800 attendees in their conference bags. As a woman-owned business enterprise that helps companies reach their global audiences, Eriksen is pleased to have this opportunity to provide a resource for women who are already in the international marketplace or looking to expand globally.Learn more: Eriksen Translations Helps Women Business Owners Reach Their Audiences in the Global Marketplace
Whatever the source of the effect, the practical implications for designers are quite intriguing. During a product development process, for instance, visual metaphors might prime people to give designers more creative feedback. And say you hold a focus group in a room vivified with bright light bulbs. Theoretically, participants would come up with more, and more constructive, ideas than participants who sit in an empty room.Read the entire article: The Remarkable Power of Visual Metaphors To Make Us More Creative
It’s not just that more women use the most popular social networks, we can slice the data in different ways and why, if you own or manage a business, you should take note of this gender trend (other trends include education, age, and household income).Read the entire article: Why Women Rule Social Media?
Up from last year, 92% of female entrepreneurs agree the stage is set this year for even more women to launch their own businesses.Read the entire article: Why Women Entrepreneurs Are More Optimistic Than Ever
While best (or perhaps only) known as the organization behind the annual awards show, the Academy is also a company that employs thousands of people who work in education, on film archiving, and--right now especially--on the soon-to-open, Renzo Piano-designed Academy Museum of Motion Pictures. Despite the year-round work, the Academy’s visual identity only spotlighted one thing: the Oscars.Does your company's logo reflect everything you do? If not, consider what the Academy did and get a makeover.
4. If you need start-up or expansion financing, consider sources other than traditional banks. One of the concerns most commonly cited by women entrepreneurs is difficulty finding start-up financing. And it's little wonder: traditional banks typically don't lend money to new ventures that don't have a track record of success or creditworthiness. Instead of focusing on conventional big chain banks, start-ups should instead look for local community banks, credit unions, and other local financial institutions that have a vested interest in the health of the local economy. Often, their application processes and criteria are softer than the big banks.Read: Seven Tips for Women Entrepreneurs