Article of Interest: How to Create a Handheld Device Strategy for Your Business

How to create and keep customers on mobile phones?  In his time, Theodore Leavitt would have a field day with this issue.  After all, he is the founding father of coining the term 'globalization' and defining corporate purpose:  Rather than merely making money, it is to create and keep a customer.  Oh how I wish he were with us today to provide his two cents on what we should be doing to leverage the mobile market.

But Inc. magazine does a good job with whetting our appetite on the topic:

How to Create a Mobile Strategy for Your Business.

Short clip:

Let's face it. Mobile devices have drastically shifted the online landscape to the point that in 2010 more than 50 percent of all Internet access was being done via handhelds of some sort. About 45 percent of mobile owners are using their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners in the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson.

Your strategy should be based on how your customers use handheld devices in their everyday lives.  Do you know how they use their devices?  Better start asking.

Read the entire article here.

Posted by:  Women Presidents' Organization Chicago

Article of Interest: Seven Social Media Marketing Essentials

Are you trying to make a difference with your social media marketing?  As you grow your business, here are seven key areas where you should be spending all your time.

The 7 Social Media Marketing Essentials

Posted by:  Women Presidents' Organization Chicago

Article of Interest: Becoming a Disruptive Innovator

Photo credit: Kheng Guan Toh

If you can't beat them, disrupt them!  That's the call to action on this nifty little article by Matthew May for the American Express OPEN Forum.  Not only does he cover that, but how to do it -- create the disruptive business model. 

Read the entire article here.

Photo of Interest: Dedicated WPO Sponsor Foley & Lardner LLP

Photo taken at our WPO Vancouver international conference April 29, 2011.  Pictured (L-R), Foley & Lardner partners Miki V. Tesija and Mary Kay Matire (wo)maning their booth.  For more information, visit Foley & Lardner LLP.

Photo credit Laurel Delaney

Posted by:  Women Presidents' Organization Chicago

Article of Interest: How to Take Content Marketing to the Next Level

If you are stuck on how to kick it up a notch with your business relative to your content marketing strategy, this article offers some good advice (short case studies) on how three companies -- Mint, Hubspot and America Express OPEN Forum (one of our favorites!) -- attained success.

Read the entire article here.

Illustration credit here.