Monday, April 21, 2014

News of Interest: Eriksen Translations

Eriksen Translations Inc. (http://www.eriksen.com) is proud to support women-owned businesses by providing complimentary copies of Laurel Delaney's new book, "Exporting: The Definitive Guide to Selling Abroad Profitably," to attendees at the upcoming Women Presidents' Organization (WPO) 17th Annual Conference.
The highly anticipated WPO Annual Conference, to be held April 23-25 in New Orleans, provides opportunities for successful women entrepreneurs from all over the world to share business strategies and experience, as well as learn from interactive seminars and inspirational speakers. Eriksen will provide complimentary copies of "Exporting" to all 800 attendees in their conference bags. As a woman-owned business enterprise that helps companies reach their global audiences, Eriksen is pleased to have this opportunity to provide a resource for women who are already in the international marketplace or looking to expand globally.
Learn more:  Eriksen Translations Helps Women Business Owners Reach Their Audiences in the Global Marketplace

Monday, April 14, 2014

Article of Interest: Using Metaphors to Foster Creativity

Whether you are trying to design a great new product or launch a game changing website for your business, using visual metaphors can help foster brilliant ideas.
Whatever the source of the effect, the practical implications for designers are quite intriguing. During a product development process, for instance, visual metaphors might prime people to give designers more creative feedback. And say you hold a focus group in a room vivified with bright light bulbs. Theoretically, participants would come up with more, and more constructive, ideas than participants who sit in an empty room.
Read the entire article:  The Remarkable Power of Visual Metaphors To Make Us More Creative

Photo courtesy:  Flickr

Monday, April 07, 2014

News of Interest: WPO 17th Annual Conference

The Women Presidents’ Organization will hold its 2014 International Conference in New Orleans, Louisiana on Wednesday, April 23 - Friday, April 25.

The conference encourages WPO members to share business strategies and experience with other successful women from all over the world, as well as learn from interactive seminars and speakers. Additionally, it will provide potential members who qualify a unique opportunity to experience the impact the WPO has on women business owners professionally, and personally.

We look forward to seeing you there!  If you have questions, please email us at info@womenpresidentsorg.com or ldelaney@globetrade.com.

Photo courtesy:  Flickr 

Monday, March 31, 2014

Article of Interest: Do You Rule In An Area Where Men Used to Lead?

Women worldwide are taking the lead in places where men rule.  Is that you too?  Here are nine inspiring women entrepreneurs who have broken through barriers in some of the world's harshest business environments.

9 Women Who Are Taking The Lead In Places Where Men Rule

Photo courtesy:  Flickr

Monday, March 24, 2014

Article of Interest: Why Women Rule Social Media?

These 25 women mentioned in the article below are on top of their game in social media.  Are you?
It’s not just that more women use the most popular social networks, we can slice the data in different ways and why, if you own or manage a business, you should take note of this gender trend (other trends include education, age, and household income).
Read the entire article:  Why Women Rule Social Media?

Illustration credit:  Dean Meyers

Monday, March 17, 2014

Article of Interest: Why Women Entrepreneurs Are More Optimistic Than Ever

According to Emily Inverso at Forbes, women are growing companies at a rate one-and-half times the national average. Even though they continue to face challenges as always - access to capital and a complex economy - there's still a sense of optimism out there.
Up from last year, 92% of female entrepreneurs agree the stage is set this year for even more women to launch their own businesses.
Read the entire article:  Why Women Entrepreneurs Are More Optimistic Than Ever

Photo courtesy:  Ed Yourdon

Monday, March 10, 2014

Article of Interest: A Step By Step Guide to Winning the Customer

When your customers make a buying decision, which companies or brands do they consider first?  In the article below, Niraj Dawar talks about how companies that understand the stages of consumer (or business) purchasing decisions have an outsized influence in their outcome.

Learn more:  A Step-by-Step Guide to Winning the Customer

Photo courtesy:  Ron