Monday, April 14, 2014

Article of Interest: Using Metaphors to Foster Creativity

Whether you are trying to design a great new product or launch a game changing website for your business, using visual metaphors can help foster brilliant ideas.
Whatever the source of the effect, the practical implications for designers are quite intriguing. During a product development process, for instance, visual metaphors might prime people to give designers more creative feedback. And say you hold a focus group in a room vivified with bright light bulbs. Theoretically, participants would come up with more, and more constructive, ideas than participants who sit in an empty room.
Read the entire article:  The Remarkable Power of Visual Metaphors To Make Us More Creative

Photo courtesy:  Flickr

Monday, April 07, 2014

News of Interest: WPO 17th Annual Conference

The Women Presidents’ Organization will hold its 2014 International Conference in New Orleans, Louisiana on Wednesday, April 23 - Friday, April 25.

The conference encourages WPO members to share business strategies and experience with other successful women from all over the world, as well as learn from interactive seminars and speakers. Additionally, it will provide potential members who qualify a unique opportunity to experience the impact the WPO has on women business owners professionally, and personally.

We look forward to seeing you there!  If you have questions, please email us at info@womenpresidentsorg.com or ldelaney@globetrade.com.

Photo courtesy:  Flickr 

Monday, March 31, 2014

Article of Interest: Do You Rule In An Area Where Men Used to Lead?

Women worldwide are taking the lead in places where men rule.  Is that you too?  Here are nine inspiring women entrepreneurs who have broken through barriers in some of the world's harshest business environments.

9 Women Who Are Taking The Lead In Places Where Men Rule

Photo courtesy:  Flickr

Monday, March 24, 2014

Article of Interest: Why Women Rule Social Media?

These 25 women mentioned in the article below are on top of their game in social media.  Are you?
It’s not just that more women use the most popular social networks, we can slice the data in different ways and why, if you own or manage a business, you should take note of this gender trend (other trends include education, age, and household income).
Read the entire article:  Why Women Rule Social Media?

Illustration credit:  Dean Meyers

Monday, March 17, 2014

Article of Interest: Why Women Entrepreneurs Are More Optimistic Than Ever

According to Emily Inverso at Forbes, women are growing companies at a rate one-and-half times the national average. Even though they continue to face challenges as always - access to capital and a complex economy - there's still a sense of optimism out there.
Up from last year, 92% of female entrepreneurs agree the stage is set this year for even more women to launch their own businesses.
Read the entire article:  Why Women Entrepreneurs Are More Optimistic Than Ever

Photo courtesy:  Ed Yourdon

Monday, March 10, 2014

Article of Interest: A Step By Step Guide to Winning the Customer

When your customers make a buying decision, which companies or brands do they consider first?  In the article below, Niraj Dawar talks about how companies that understand the stages of consumer (or business) purchasing decisions have an outsized influence in their outcome.

Learn more:  A Step-by-Step Guide to Winning the Customer

Photo courtesy:  Ron

Monday, March 03, 2014

Article of Interest: Why The Oscars Logo Got a Makeover

What does the Oscars have to do with running a multi-million dollar business?  In this case, it's about the importance of a company logo.
While best (or perhaps only) known as the organization behind the annual awards show, the Academy is also a company that employs thousands of people who work in education, on film archiving, and--right now especially--on the soon-to-open, Renzo Piano-designed Academy Museum of Motion Pictures. Despite the year-round work, the Academy’s visual identity only spotlighted one thing: the Oscars.
Does your company's logo reflect everything you do?  If not, consider what the Academy did and get a makeover.

Read the entire article:  Why The Oscars Logo Got a Makeover
 
Photo courtesy:  Fast Company.  The Oscars logo is a registered trademark of the Academy.