Monday, February 08, 2016

Starting Your Own Business? Plow Ahead With Strong Support

When  Jennifer Windsor, the CEO of Women for Women International, a nonprofit that works directly with women who are isolated and displaced in post-war regions of the world, was asked what advice she has for women launching their own businesses, she said it’s important to plow ahead — with the right type and amount of support:
Go for it! Surround yourself with people who will support you and encourage you to keep going. Be prepared to work harder than you ever thought possible but always remember what inspired you in the first place.
And when you get the to the one-million dollar mark in revenues with your business (if it is service-based), the Women Presidents' Organization is just the support you will need so you will never feel alone with your challenges and can grow at a fast clip.

Read more:  Advice for Women Business Owners

Monday, February 01, 2016

Women Are Strong Tech Users

Women control $20 trillion of annual consumer spend in the U.S. What's more, women are strong tech users—outnumbering men on all major social media sites (except LinkedIn), for instance. It's safe to say that women are spending at least a sizable chunk of their purchasing power on tech products. So it makes sense to look at who's designing them.

It's a simple answer:  Men.

Many people and organizations have spent a lot of time pushing girls toward computer science degrees and into coding bootcamps, advocating for more women in technical roles, and trying to improve the diversity in the industry's upper ranks.

Find out the three biggest challenges facing women in the technology world, which includes the one about who happens to be designing tech products.

Read:  What Closing The Gender Gap in Tech Would Mean Outside the Industry

Monday, January 25, 2016

How to Foster Creativity at Your Business

Is there a business out there that doesn't want to be more creative or innovative?  How can you make creativity a way of life?

In the article below that I authored for the About.com Import and Export site, I talk about six ways to tap into a bountiful source of creativity that might be right in front of you.  And, yes, I also cover how to make creativity a way of life.

Read the entire article:  From Chaos to Creativity:  How to Foster Creativity at Your Business

Monday, January 11, 2016

How to Expand Your Business Globally Without Abandoning Your Roots

In the article below, I talk about the importance of growth for a business, how to focus on one or two influential cores within a business and why you shouldn’t go after every hot thing that comes across your desk.

Note:  This article was originally published on the About.com Import and Export site where I serve as an Expert.

Expand Your Business Globally Without Abandoning Your Roots

Monday, January 04, 2016

The More Ads You Do Online, the Less Newsworthy It Becomes

As we surf the Web, we get hit with ad after ad -- whether it be videos that pop up and play automatically or newsletters that force you to sign up before you can continue reading an article.  As one reader of the article featured below comments:  "I stop visiting sites that cross the boundary of reasonable on advertisement, but even the reasonable sites are losing their minds."

What's the future hold for the Web?  Find out but I'll give you a hint:  More ads will migrate from web-dependent publishers to platforms (e.g., Facebook and LinkedIn).  Something to think about strategically for your business in terms of where you put your marketing dollars in 2016.

This Was the Year the Media Started Doubting the Web (via WIRED)

Monday, December 28, 2015

Create Space for Intentional Rest Time

A worn out business owner will undoubtedly lead to a worn out team. As you wind down 2015, the best preparation you can make for the new year is to create space for intentional rest time to recharge and start 2016 off strong. Consider these tips as you prepare for the rush of a new calendar year.

5 Tips to Help Entrepreneurs Rest This Week [between 12/25/15 and 1/1/16]