Case Study of Interest: How To Leverage Twitter For Your Business

The BIG question: Why Twitter? And why Twitter for your business? Find out via an interview conducted by Mack Collier of The Viral Garden with Ann Handley, Chief Content Officer at MarketingProfs.

Hint on an a-ha moment:

When I (Ann Handley) saw that with Twitter came tremendous opportunity to report, filter, and engage. Later, a plane would land in the Hudson, and there would be wildfires in California, and demonstrating in Iran, and so much more (Obama, Susan Boyle, Motrin Moms, and a thousand moments in between).

Read the entire discussion here.

See how the Women Presidents' Organization uses Twitter by following us @WomenPresidents

When you visit, take a moment to let us know your Twitter handle (mine is @LaurelDelaney)!

eBook of Interest: What Matters Now

Seventy influential thinkers share an idea for you to think about relative to your business as we progress into the new year.

From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O'Reilly to radio host Dave Ramsey, there are some cool people delivering important ideas here.

The free ebook includes Tom Peters, Fred Wilson, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

For a fresh look at our new world, go here. Shortcut (download here).

Illustration source, here.

Event of Interest: Women's Leadership Breakfast 1/27/10

The Executives' Club of Chicago Women's Leadership Breakfast, "Global Inclusiveness -- What It Takes to Succeed" will be held Wednesday, January 27, 2010 at the The Hilton Chicago, Grand Ballroom (720 South Michigan Avenue) from 7:00-9:00 a.m.

Description:

What is inclusiveness? How are diversity and inclusiveness defined domestically and internationally? Are women uniquely positioned to deal with cultural challenges? How do men deal with those same cultural challenges? Discover how women are using their inclusive skill set to guide their companies to success.

Moderator: Karen Jordan, Weekend Anchor and Reporter, ABC 7 News

Panelists: Gisele Riba Di Spigno, Director, IBM Global Opportunity to Order, IBM; Kelli Stokes, Director of Global Diversity and Talent Acquisition, Caterpillar Inc.; Homa Sabet Tavangar, Author, "Growing up Global: Raising Children to be at Home in the World."

The Women Presidents' Organization Chicago is a proud partner of this empowering high-level women's program (look for our tabletop with brochures).

Registration is 7:00 a.m. Seated Breakfast, 7:30 a.m. Panel Discussion, 8:00 a.m.

Registration Deadline:

1/26/10

For more information and to register, visit here.

I hope to see you there! Feel free to contact me to pre-arrange a meeting (ldelaney(at)globetrade.com).

Article of Interest: What's On Your EcoMind for 2010?

Recall Michael Porter's five (5) forces analysis he provided that determines and shapes the competitive intensity and attractiveness of a market?

Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition".

Another force we need to look at today is green initiatives. What is your green strategy for your business in the new year, the new decade -- over a life time?

... views going green as an essential strategy in a global commercial landscape increasingly contoured by environmental policies, regulations, and attitudes. These companies recognize that consumers’ concern for the environment has morphed into buying behaviors that are at least somewhat recession-resistant.

Take a proactive look here at strategy+business: Green Is a Strategy. Interestingly enough, the authors offer five steps (not forces) to "differentiated" sustainability for a full embrace of environmentalism.