How to Build a Multimillion-Dollar Business That Is Like Lightening in a Bottle

Rebecca Grinnals and Kathryn Arce, wedding industry veterans of more than 20 years, met in the early '90s while working at The Walt Disney World Resort, where they grew Disney's Fairy Tale Weddings to a $100 million per year operation. "It was a little bit like lightning in a bottle the first time that we had the chance to work together," Grinnals tells Entrepreneur. "We had the chance to collaborate on some really cool projects, and it was a really formative time."

What they discovered along the way was there wasn't an event that brought together different buyers, suppliers and vendors focused on luxury weddings.

So Grinnals and Arce established a conference to do just that: Engage! Summits, now a multimillion-dollar brand.

Find out more here.

Smart, Driven Women Support Other Smart, Driven Women

Three smart, driven women share advice on mentorship, growth and career success.  Here are a few highlights.

Smart, driven women, like WPO members, always support other smart, driven women.

Building Your Own AI Assistant

Gen AI can save you time, but once you’re using it frequently, the process of repeatedly uploading the same background files and re-entering prompts for common tasks can really eat into your efficiency gains.

That’s why many generative AI platforms allow you to create custom AI assistants: what ChatGPT calls a “custom GPT,” Claude calls a “Project,” and Google Gemini calls a “Gem.” These assistants store elements of a prompt that you might want to use over and over so you don’t have to include them every time you ask the platform to help you with your recurring tasks and challenges. 

Listen and learn more here.

Creating Helpful AI Agents

OpenAI released two new solutions aimed at helping developers create AI-powered agents capable of going beyond just answering questions and actually taking actions, like approving refunds or buying plane tickets. Executives from OpenAI and cloud storage platform Box say these new development tools will make it much easier for businesses to take advantage of the cutting-edge tech. 

A word of caution, though: Don’t overwhelm agents with an excess of information. With too much context, your agent may be a jack of all trades, but a master of none.

The One and Only Camille Burns, CEO, Women Presidents Organization

©2025 Women Entrepreneurs Grow Global®.  All right reserved.

Read the inspiring wegg® Showcase interview published by Women Entrepreneurs Grow Global® (a partner to WPO) with Camille Burns, CEO, Women Presidents Organization.

Jump in, Like and say a few words here in a LinkedIn post.  Many of you have met Camille and know she is a caring and fearless leader.

Women of Influence 2025 from Success

Women have always demonstrated a remarkable capacity for resilience—whether balancing careers and families, navigating systemic barriers or overcoming personal hardships, they find ways to move forward. Despite the obstacles they face, especially now with so much change economically, women continue to lead with empathy and vision. 

At SUCCESS® magazine, they celebrate women through their annual Women of Influence awards campaign, recognizing trailblazing women who are not only shaping the present but are also laying the groundwork for future difference-makers to thrive.

Discover who these women are here.

How to Reduce Your Dependency on Social Media With a New Marketing Strategy

TikTok’s future in the United States remains uncertain as President Trump’s extension of ByteDance’s deadline to sell looms. Will there be a deal in time? Will the Chinese social giant hold firm? The app’s American future is unclear. But this isn’t TikTok’s only problem—Australia recently raised its minimum age for using social media to 16.

These changes have raised alarm bells for businesses relying solely on social media to drive sales. If a social platform goes down, so does any business heavily reliant on that platform. With the shifting reality of social media, developing a marketing strategy that doesn’t rely on social media is the safe option.

Try your hand at reducing your dependency on social media with a new marketing strategy.  Here are some ideas.