Article of Interest: How to Rework the Brainstorming Process At Work

Does brainstorming really make people more creative at work? At your business, do you make it a regular practice to get together with your team to talk about breakthrough ideas? Does it work?  How do you measure it?

Two recent articles argue that brainstorming doesn't make people more creative.  So how might we remake the brainstorming process, given what science tells us?

Find out here.

News of Interest: WPO Boston Conference Update

Yesterday was magnificent listening to Malcolm Gladwell's presentation on, "Learning From Picasso and Cezanne: Ways of Understanding Creativity," covering two great creative geniuses who may seem similar but are really quite different in terms of how long it took them (approach) to become great masters of work.

Gladwell described conceptual innovators as individuals with one BIG, bold revolutionary idea, offering a brand new way of doing something and who are more than capable of executing on it. These innovators, as Gladwell pointed out, "know how to express something easily. BOOM! They are a success."

What a wonderful presentation -- giving us much to think about in terms of how we grow our businesses.

Read more about our conference here.