Women Are In a Renaissance of Entrepreneurship

Seizing the opportunity is what successful entrepreneurs do best. But ingenuity for new company founders also plays into it.

Since the start of the pandemic, women, particularly women of color, have become the leading drivers of business creation in the U.S. In 2020 and 2021, women accounted for 49 percent of new business launches, according to a study by Gusto, a human resources software company, compared to 42 percent for men in 2021. 

Meanwhile, nearly half of female-led startups in 2020 were launched by women of color. In 2019, the share of new companies founded by women was just 28 percent. 

What's driving the surge?  Find out here.

Invest in Your Single Greatest Asset: Yourself

Every WPO member's story is unique and different but I suspect that each one begins with someone starting a business because they spotted a need or thought they could do something better than anyone else.  Sometimes it turns out big and other times it fizzles out fast. Either way, they keep moving forward and getting stuff done.

What separates successful entrepreneurs from the unsuccessful ones? In this article, it boils down to five things (hint:  one is to invest in yourself!).  See if you agree.  If you don't, feel free to chime in. We're hoping to hear from you!

5 Things Successful Entrepreneurs Do Differently