For example, women are less likely than men to get backing for their companies. As an academic piece from the Journal of Small Business Strategy notes, the reasons are complicated: limited access to investors, assumptions of being higher credit risks, and a generally biased perception. These barriers mean more women may have to take the bootstrapping route to launch their ideas into the marketplace.
To their credit, plenty of female entrepreneurs overcome initial funding difficulties and wind up running successful businesses. WPO members are a great example.
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