What Happens When You Always Want to Look Perfect?

“I had this crazy idea,” says Kim Kardashian. “My stylist is always like, ‘Don’t wear a bra!’ and I’m just like, ‘I can’t.’ I want to feel comfortable and secure. What if one boob’s over here and I’m dancing, you know?” she said with a laugh. “I just always want to look perfect.”

Thus the creation of the Nipple Bra, which the company released alongside a campy faux-educational climate video starring Kardashian, and a pledge that a one-time donation of 10 percent of sales would go to the charitable network One Percent for the Planet. The then $62 bra went viral and sold out in less than a month.

This is how you come up with an idea and launch.  Mind you we are not Kim Kardashian but we can still come up with great ideas and execute them.  Why just look at all the successful WPO members!

Read the entire article here.