Life Centricity: What It Is and How It Captures Growth Amid Uncertainty

According to Accenture, businesses today need to take a broader view that allows them to see customers in their full lives and adapt to their ever-changing needs and priorities. They call this life centricity.

A life-centric approach is built on understanding that people are multifaceted, and that they embrace their own complexity. It involves keeping a finger on the pulse of the external forces that impact modern life (whether economic, social, cultural or beyond) and finding ways to respond that create value for all. Companies with life-centric strategies are willing to make bold, creative changes to the heart of what they do, whether that means upending business models and internal operations or reimagining who their customers are.

Learn more about the 5 distinct and empirically-proven ways that companies on the path toward life centricity are capturing growth amid uncertainty.