Marketing to Women Isn’t Just About the Color of a Product

Marketing to women isn’t just about the color of a product. After all, Maserati could make their cars pink if they thought that would appeal to women.

Globally, according to a not-for-profit that helps build workplaces that work for women, women control about $32 trillion in annual consumer spending. That’s a lot of purchasing power.

In the U.S., women account for 85% of all consumer spending, and they are responsible for a growing number of highly significant buying decisions, including 93% of food and over-the-counter pharmaceuticals, 92% of vacations, 91% of new homes, as well as 89% of bank accounts, 80% of health care, 66% of PCs and 65% of new cars.

To help your products or services connect with savvy female consumers, these five tips may help.