Women Supporting Women

Starting out with just about 70 women-owned businesses featured on The WMarketplace, the Seattle-based e-commerce site has grown to more than 500 women-owned businesses.

Co-founder and CEO Kate Isler said it was crucial for women business owners to find a place to sell their products and services in order to survive the pandemic and thrive going forward.

Just like the Women Presidents Organization, "Women supporting women" is also a core part of The WMarketplace, according to Isler, who said that mindset is how women entrepreneurs succeed.

Read on to learn more about the backstory on The WMarketplace.

The Rebel Within Her: Ali Florsheim

Ali Florsheim (as shown), is president of Wisconsin-based Rebel Green, a natural household cleaning product company.  She is a rebel to us in the WPO Chicago II chapter.  Because she's strong, bold and fearless in running her successful business.  She's grateful for a lot of things but in particular ... 

When it comes to gratitude, however, Florsheim saves her biggest thank you for the WPO. “I find it difficult to express the depth of my gratitude to the WPO for providing an opportunity for women in business to get together,” she says. “It’s such a unique experience to have even the possibility to sit with such interesting, successful women, and to learn from them, to share experiences in such a non-judgmental and informal way.”

We love having Ali as a WPO member and she is inspiration to us all.  Read the entire WPO interview here.

Marketing to Women Isn’t Just About the Color of a Product

Marketing to women isn’t just about the color of a product. After all, Maserati could make their cars pink if they thought that would appeal to women.

Globally, according to a not-for-profit that helps build workplaces that work for women, women control about $32 trillion in annual consumer spending. That’s a lot of purchasing power.

In the U.S., women account for 85% of all consumer spending, and they are responsible for a growing number of highly significant buying decisions, including 93% of food and over-the-counter pharmaceuticals, 92% of vacations, 91% of new homes, as well as 89% of bank accounts, 80% of health care, 66% of PCs and 65% of new cars.

To help your products or services connect with savvy female consumers, these five tips may help.

How to Measure Employee Engagement with the G12

There are 12 needs managers can meet to improve employees' productivity. This approach to engagement is simple, and, according to Gallup, it works. Here they are:

1. I know what is expected of me at work.
2. I have the materials and equipment I need to do my work right.
3. At work, I have the opportunity to do what I do best every day.
4. In the last seven days, I have received recognition or praise for doing good work.
5. My supervisor, or someone at work, seems to care about me as a person.
6. There is someone at work who encourages my development.
7. At work, my opinions seem to count.
8. The mission or purpose of my company makes me feel my job is important.
9. My associates or fellow employees are committed to doing quality work.
10. I have a best friend at work.
11. In the last six months, someone at work has talked to me about my progress.
12. This last year, I have had opportunities at work to learn and grow.

Learn the science behind the questions.