Women Business Owners Are Reacting to the New World of Work with Renewed Confidence and Adaptability

The Mastercard Index of Women Entrepreneurs – 2020 Report provides world-leading analysis on how women in business are progressing globally, highlighting the socioeconomic factors propelling and inhibiting their success, and providing a performance ranking for the 58 economies measured.

Read the entire report, which shows women business owners are reacting to the new world of work with renewed confidence and adaptability.

Prime For Growth

Building the right kind of clientele is not simply a matter of looking for the right kind of prospects and selling them. It’s an ongoing process of constantly sharpening your internal operations, knowing what kinds of clients you are best suited to handle, and steadily upgrading your client base. If you will do all those things, you can build a solid and profitable clientele—one that will provide security for the long run.

Here are four crucial factors to look at before you prospect.

The Importance of B CORP Status by CEO Michelle Hayward of Bluedog Design

Michelle Hayward (pictured), founder and CEO of Bluedog Design asks, "Are you B CORP curious?"  She adds,  "Start-ups to multi-national companies are striving for certification. What is it and what are the benefits?"

In her latest article for Enterprising Women Magazine, Michelle (a WPO Platinum member), shares her insights on what it takes to become a B CORP and why it matters.

Access: https://enterprisingwomen.com/ewdigital/enterprisingwomensummer2021/74/

 

From a Fresh Idea to a Successful Company

As a 12-year-old, Kavita Shukla drank water believed to be contaminated. Because of her grandmother's quick homemade remedy, she didn't get sick. Since then, Shukla has devoted her life to figuring out why the remedy worked and how to replicate and advance its effects to mitigate world hunger.

She went on to receive a patent on her product, FreshPaper, a natural kitchen hack that keeps fruits and veggies fresh, and established her company, The Fresh Grow Company.  One of the questions asked of Shukla:

What advice do you have for those who want to bring their own big ideas to market?

I think putting my idea in the hands of people that could really use it and give me feedback and who shared it with others was transformative. So, I would encourage entrepreneurs and inventors to just take the first step and to share their ideas with the people that could benefit from them.

Read the entire inspiring interview here.