Standing Out From a Sea of Dudes

Nicole Kendrot turned a problem into a business opportunity. In her case, the problem was student loans–not just the amount of debt, but managing the payments. Her solution: to design a mobile app to track multiple loans and gamify the payback process so users can earn cash incentives. And like many startup founders before her, Kendrot came up against two more hurdles: time and money.

Here are a few ways women entrepreneurs, like Ms. Kendrot, say they’ve tackled the particular challenges they face in the startup world.