Article of Interest: The Pros of Running Your Business Like a Girl

In MSNBC

In her new book, "How to Run Your Business Like a Girl," Elizabeth Cogswell Baskin turns the idea of doing something "like a girl" on its head by exploring common female traits and how women entrepreneurs -- and all entrepreneurs -- can use them to their advantage when running a business.

In her interviews with women business owners she found that women tend to use three unique strengths more than their male counterparts: trusting their intuition, focusing on relationships, and putting more emphasis on life balance.

She also states: "Don't think you have to do it all by yourself. The fun part of being an entrepreneur is you get to run the business by yourself, but that doesn't mean you can't have a huge group to support you [Laurel here ... that's what WPO is all about!]. People love to help startups, and you'll only be a startup for so long," she says. "Call people you think won't give you the time of day -- heroes in your industry or people who've done things that are meaningful or impressive to you -- and ask for help. People like to be the expert and mentor other people."

Read the entire article here.