Sunday, October 07, 2007

Survey of Interest: Digital Marketing -- From Web Sites To Wikis

A global survey shows that marketers already regard digital tools as very important for advertising and for managing sales and service—but frequently don’t use them. Why? Although respondents to this McKinsey study are applying both established and Web 2.0 technologies to reach customers at every stage of decision making, they complain about a shortage of skilled people to run online vehicles and about a lack of metrics to assess them. Learn “How companies are marketing online” and how they expect to be doing so in 2010. Highly recommend. It requires a quick (free) registration but it's worth it.

And if you would like a simpler version to McKinsey's analysis, try this one on for size. It's a story, "Who Moved My Client Base?," about how a business owner who is faced with a slowing small business uses social media to turn things around and grow his business by tapping into a global client base. See if it strikes a chord with you. Feel free to comment and forward the story to whoever you think might benefit.

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