Do CEOs Need to Use Social Media?

According to a Fast Company article, more than 60% of Fortune 500 CEOs have zero social media presence. That may be a problem.  But what about CEOs of privately owned businesses? Your guess is as good as mine but the article below states:

Social media is where your customers are—shouldn’t you be there, too?

Yes, Even CEOs Need To Use Social Media -- And They Need to Do It Well

Together Everyone Achieves More

Is it possible for a multimillion-dollar woman business owner to learn something from Taylor Swift (pictured)?  In the article below, the author discusses six things women entrepreneurs can learn from Taylor Swift.

1.  She makes it her own
2.  Always on her A-game
3.  Create a custom experience
4.  Backed by a SQUAD
5.  Collaborate
6.  Haters gonna hate ...

As for No. 4 -- Backed by a SQUAD:

Yes, you can go at it alone but that's no fun. At all.  Especially if you own an online business, where you work from home. What we do know is:  Together Everyone Achieves More.

I can't help but think that's where the Women Presidents' Organization comes in handy too.  We serve as the SQUAD -- helping women business owners stay on top their A-Game and be the best business owners possible.

Read more:  Six Things Modern Women Entrepreneurs Can Learn From Taylor Swift

Calling All Sensational Women Business Owners

If you are not yet a member of the Women Presidents' Organization, now is your time to join.  Our annual conference is coming up in Baltimore April 7-9th (2016).

The conference encourages WPO members to share business strategies and experience with other successful women from all over the world, as well as learn from interactive seminars and speakers. Additionally, it will provide potential members who qualify a unique opportunity to experience the impact the WPO has on women business owners professionally and personally.

Discover whether you pre-qualify for WPO here.  If you do, complete the application, and join us at the conference!

See you there!

Starting Your Own Business? Plow Ahead With Strong Support

When  Jennifer Windsor, the CEO of Women for Women International, a nonprofit that works directly with women who are isolated and displaced in post-war regions of the world, was asked what advice she has for women launching their own businesses, she said it’s important to plow ahead — with the right type and amount of support:

Go for it! Surround yourself with people who will support you and encourage you to keep going. Be prepared to work harder than you ever thought possible but always remember what inspired you in the first place.

And when you get the to the one-million dollar mark in revenues with your business (if it is service-based), the Women Presidents' Organization is just the support you will need so you will never feel alone with your challenges and can grow at a fast clip.

Read more:  Advice for Women Business Owners

Women Are Strong Tech Users

Women control $20 trillion of annual consumer spend in the U.S. What's more, women are strong tech users—outnumbering men on all major social media sites (except LinkedIn), for instance. It's safe to say that women are spending at least a sizable chunk of their purchasing power on tech products. So it makes sense to look at who's designing them.

It's a simple answer:  Men.

Many people and organizations have spent a lot of time pushing girls toward computer science degrees and into coding bootcamps, advocating for more women in technical roles, and trying to improve the diversity in the industry's upper ranks.

Find out the three biggest challenges facing women in the technology world, which includes the one about who happens to be designing tech products.

Read:  What Closing The Gender Gap in Tech Would Mean Outside the Industry