According Tomas Chamorro-Premuzic for Harvard Business Review:
When it comes to creativity, organizations are a lot like people. They have no problem generating ideas, including some that are potentially useful and novel. Furthermore, they are also generally able to access creative ideas generated by others. Where they fail, however, is at turning those ideas into actual innovations. Indeed, few creative ideas ever become innovative products or services.Read more: Maybe Your Team Doesn't Need to Be More Creative
Note: Tomas Chamorro-Premuzic is CEO of Hogan Assessment Systems, a Professor of Business Psychology at University College London, and a faculty member at Columbia University.