Change doesn't mean an about face for no good reason or doing
more of the same: calling on more clients, joining more social networking platforms or working longer hours. That won't help.
Conditions have changed dramatically so that means you have to adapt and adapt fast and furiously.
How do you decide what to do or say in a constantly changing business terrain? According to Peter Bregman at
HarvardBusiness.org, you must
first ask yourself three questions:
- What's the situation? The outcome you want to achieve? The risks? The time pressures? The needs?
- Who else is involved? What are their strengths? Weaknesses? Values? Vulnerabilities? Needs?
- How can I help? What are your strengths? Weaknesses? Values? Vulnerabilities?
Now you are ready to decide what you will do or say.
Choose the response that leverages your strengths, meets people where they are, and is appropriate to the situation you're in.
Read the entire blog entry
here.
I just returned from our 12th Annual Conference in San Diego recharged and refreshed after listening in on a series of inspiring keynote speakers and workshop presenters. I will report out on all the "aha moments" later this week.
We are excited about our upcoming conference in San Diego, as reported here (seventeen WPO Chicago members are attending). In between now and then, we are fearlessly putting to bed lots of client projects to ensure our time is well spent and totally focused at the conference. Sound like you too?
If you are looking for solutions on how to get your direct marketing right, pay a visit to the Small Business Marketing Guide -- brought to you by HP -- where DIY (do-it-yourself) brand marketing strategies will help you grow your business.
Change doesn't mean an about face for no good reason or doing more of the same: calling on more clients, joining more social networking platforms or working longer hours. That won't help.
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