Monday, October 10, 2016

In Building a Business, Keep It Honest

Jessica Alba (pictured), founder of The Honest Company, may have earned her first fame and fortune on TV and in blockbuster films over the past decade, but her true talent seems to lie in building a business.

Unilever started to express interest in buying The Honest Company, Alba’s five-year-old purveyor of plant-based diapers, organic dishwashing detergent and other “green” household products, but ended up acquiring Alba's rival Seventh Generation for as much as $700 million.

But the fact a multinational conglomerate would consider buying Honest is being cheered as a victory for women entrepreneurs. After all, Alba and her company may have turned down a 10-figure offer for their baby.

Read more:  Billion dollar baby:  Jessica Alba's Honest Company is her real entrepreneurial star vehicle

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