Monday, January 04, 2016

The More Ads You Do Online, the Less Newsworthy It Becomes

As we surf the Web, we get hit with ad after ad -- whether it be videos that pop up and play automatically or newsletters that force you to sign up before you can continue reading an article.  As one reader of the article featured below comments:  "I stop visiting sites that cross the boundary of reasonable on advertisement, but even the reasonable sites are losing their minds."

What's the future hold for the Web?  Find out but I'll give you a hint:  More ads will migrate from web-dependent publishers to platforms (e.g., Facebook and LinkedIn).  Something to think about strategically for your business in terms of where you put your marketing dollars in 2016.

This Was the Year the Media Started Doubting the Web (via WIRED)

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