Article of Interest: Using Metaphors to Foster Creativity

Whether you are trying to design a great new product or launch a game changing website for your business, using visual metaphors can help foster brilliant ideas.

Whatever the source of the effect, the practical implications for designers are quite intriguing. During a product development process, for instance, visual metaphors might prime people to give designers more creative feedback. And say you hold a focus group in a room vivified with bright light bulbs. Theoretically, participants would come up with more, and more constructive, ideas than participants who sit in an empty room.

Read the entire article:  The Remarkable Power of Visual Metaphors To Make Us More Creative

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