Article of Interest: A Step By Step Guide to Winning the Customer
When your customers make a buying decision, which companies or brands do they consider first? In the article below, Niraj Dawar talks about how companies that understand the stages of consumer (or business) purchasing decisions have an outsized influence in their outcome.
Members of the WPO (many who are second-stage business owners) take part in professionally-facilitated peer advisory groups in order to bring the genius out of the group and accelerate the growth of their businesses. Find out if you pre-qualify to join.